ConnectHub
Art Direction | Brand Design
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Art Direction | Brand Design
ConnectHub is a trailblazing HR technology company that specializes in providing comprehensive solutions to enhance employee well-being. Their mission is to create a seamless and integrated experience for businesses looking to prioritize the health, happiness, and productivity of their workforce.
Problem
ConnectHub needed a logo refresh due to customers frequently commenting how they have a hard time reading the logo. Furthermore, internal stakeholders felt that the current logo and brand no longer reflected the company ethos.
Solution
For the ConnectHub logo redesign, I focused on creating a symbol that embodies the company's commitment to employee health and well-being. The design integrates a person and a flower, with six petals representing balance, harmony, and individual users. These petals form subtle infinity loops around a central "hub," symbolizing endless possibilities in human connection and continuous wellness. The logotype uses the sans-serif typeface "Outfit," chosen for its clean, modern feel, with a custom tweak to align with the rounded shapes in the logo. A blue monochromatic palette was selected to convey trust, reliability, and professionalism, reinforcing the brand's values.
Results
The new ConnectHub logo is a clean, modern, and meaningful visual representation of the company’s mission to create a healthy, connected workplace. The design successfully maintains a connection to the original logo while introducing fresh elements that better reflect the company’s direction. The harmonious color palette and thoughtful typeface choices enhance readability and versatility, ensuring the logo is recognizable across various mediums. Overall, the redesign effectively communicates ConnectHub's commitment to fostering a supportive and cohesive environment.
